Category: Client growth

What is “Agency Marketing”?
I didn’t realise until recently but I do agency marketing and we all talk about it but no one seemed to be talking about it explicitly or

Six months of GOALS
EXT MKTG turns three years old in June this year (2023) and to celebrate the milestone, of which I am so proud I’ve kept it going and

How to make your agency famous
PR is a wild world. Firstly, what is PR? Traditionally its public or media relations, where clever people who write brilliant copy have great

How to do your own marketing
As a business owner you are often tasked with big challenges and tough questions to answer, but in terms of not being happy about your level of

How to improve your new business efforts easily
A short while ago I hosted my second talk for the Agency Collective, a membership club for agency owners where we all support each other in

Amplify your marketing content!
Amplify! Six out of six – my final part of six sections to consider in your content strategy (recap: Set Goals, Know your audience, Niche

Listen!
Listen! Part 5 of six on how to have an amazing content strategy. My last post/article was on measuring so this sensible next step is about

Measure everything!
When it comes to your content marketing strategy, you’ve got your goals written out (my first part of six posts) so it’s watching those results

Finding your niche!
Niching for your content and marketing – the third of six pointers in my ‘content strategy’ map (see earlier posts for any missed). The

Knowing your audience for your content planning
In my earlier article, I said for any content plan you need to know a few key things, one of which is your audience. So how do you ‘know your