How to Audit your agency
Your creative agency might not be hitting the mark, it may just need a little housekeeping here and there but taking a step back and looking at your brand, it’s messaging and how you come across takes an editorial approach.
It isn’t scary and it shouldn’t take long; but it’s something worth checking in with, every now and again.
Give yourself a score for the following categories (out of 10)
1- Branding
2- Website
3- Social Media Performance
4- Outbound Marketing Activities
Then looking at each topic separately;
BRANDING
- Your brand identity- does it represent who you are and want to be?
- How’s your strap-line/ headline/ summary?
- Are you happy with how your brand is positioned?
- Happy with your brand colours?
- Is your branding consistent across all marketing/sales literature?
WEBSITE
- How’s your user experience? Can viewers find your services easily? Your phone number?
- How’s your copy?
- How’s the impact of your brand coming across?
- Is it up-to-date?
SOCIAL MEDIA PERFORMANCE
- Are you posting?
- Got a content plan?
- Is your brand presence consistent?
- How’s the engagement?
OUTBOUND MARKETING ACTIVITIES.
There are so many options within this; but some will 100% convert into new business generation for you, if done right. And if you’re outbound activity is minimal, then here’s just a great list for things to consider!
- Host your own events?
- Awards?
- PR?
- Newsletters?
- Networking events/ Expos/Conferences?
- Social ads?
- SEO?
- SEM?
- Podcasting?
- Writing lead gens?
- Sustainability policies
- Cool business cards
- Client / Prospect mailouts
- Client gifts
- Partnerships
- Referral program
- A ‘giving back’ initiative
- Classic advertising
OK so looking at your score and then following the questions above, can you make those improvements yourself or within the team or do you need outside help?
I do one-off audits and positioning workshops for my clients to help align what Founders want to say vs what they are saying. Drop me a line or book a call to find out more.