Category: Client growth
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Measure everything!
When it comes to your content marketing strategy, you’ve got your goals written out (my first part of six posts) so it’s watching those results
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Finding your niche!
Niching for your content and marketing – the third of six pointers in my ‘content strategy’ map (see earlier posts for any missed). The
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Knowing your audience for your content planning
In my earlier article, I said for any content plan you need to know a few key things, one of which is your audience. So how do you ‘know your
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How to create your Marketing Goals
We are ideating here at External Marketing about what it means to start your own content plan, inspired by a conversation I’d had recently and so
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Sales strategies for agency owners
How to approach ‘sales’ is different for different types and sizes of businesses but there are some common themes and thinking where I can
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The basics of story telling
Draw a picture with words and describe the story as if you’re talking to a friend. Storytelling is an art that requires creativity, imagination
Why is a having a strong business brand important?
It represents who you are, it’s your shop window. It’s what people see as a first impression if they haven’t come across you before. Your icon,
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My Top 5 Tips for a Tip-Top Year!
Aaahh, 2021. A brand-new year, and hopefully a brand-new chapter for all of us, too. In other words, an opportunity to ensure you’ve pivoted in
Getting communication right
In my first article I wrote about making the right decisions for your business, and then touched on how to communicate your message. There’s a
What is External Marketing
By definition, external marketing is the action of promoting your business to people outside your business, otherwise it’s internal marketing and