Knowing your audience for your content planning
In my earlier article, I said for any content plan you need to know a few key things, one of which is your audience. So how do you ‘know your audience’? I have a lot of thoughts on this but I’ll try to keep it brief.
Firstly, check your google analytics – how much traffic are you getting, from where, phones or web, what are they typing into google to find you and it’s always worth checking who is linking to you as for your reputation and insight into marketing spend, always good to know who- so check over a big timeframe like a year to be thorough. Gender / Age / Interests – you can do a lot of digging! From the age you’ll be able to appreciate what social platforms your audience are potentially using.
Secondly, who responds / engages with your content?
Third point – if you aren’t making much noise across any marketing channels then there won’t be much to analyse, don’t feel bad, ignore the above two points and just think about your TARGET audience!! Who do you want to be targeting, what do you want them to think and feel about the content you’re putting out and what is the action you want to drive them towards?
Fourth – Test, test, test – Try different approaches, different examples in your copy and posts, find what they’re interested in from you and your business’ content.
How well do you know your audience? Do you know exactly who you’re targeting with your content? Get in touch with any qs