Category: Client growth
Measure everything!
When it comes to your content marketing strategy, you’ve got your goals written out (my first part of six posts) so it’s watching those results
Finding your niche!
Niching for your content and marketing – the third of six pointers in my ‘content strategy’ map (see earlier posts for any missed). The
Knowing your audience for your content planning
In my earlier article, I said for any content plan you need to know a few key things, one of which is your audience. So how do you ‘know your
How to create your Marketing Goals
We are ideating here at External Marketing about what it means to start your own content plan, inspired by a conversation I’d had recently and so
Sales strategies for agency owners
How to approach ‘sales’ is different for different types and sizes of businesses but there are some common themes and thinking where I can
The basics of story telling
Draw a picture with words and describe the story as if you’re talking to a friend. Storytelling is an art that requires creativity, imagination
Why is a having a strong business brand important?
It represents who you are, it’s your shop window. It’s what people see as a first impression if they haven’t come across you before. Your icon,
My Top 5 Tips for a Tip-Top Year!
Aaahh, 2021. A brand-new year, and hopefully a brand-new chapter for all of us, too. In other words, an opportunity to ensure you’ve pivoted in
Who’s booming during the pandemic – a good news story by EXT MKTG
Have any of you thought about the lack of good news stories? I’ve been asked many times ‘which sectors should our business focus
Today’s marketing jargon explained
When I came up with my company name, I thought yeah it makes sense, it’s the abbreviation of external marketing – EXT MKTG – but it