Author: zaradeegan
How to make your agency famous
PR is a wild world. Firstly, what is PR? Traditionally its public or media relations, where clever people who write brilliant copy have great
How to improve your new business efforts easily
A short while ago I hosted my second talk for the Agency Collective, a membership club for agency owners where we all support each other in
NFTs- what do we need to know?
This is what marketers need to understand IMO- don’t be scared, I’ll explain everything hopefully in a coherent way and as I understand it from
Amplify your marketing content!
Amplify! Six out of six – my final part of six sections to consider in your content strategy (recap: Set Goals, Know your audience, Niche
Listen!
Listen! Part 5 of six on how to have an amazing content strategy. My last post/article was on measuring so this sensible next step is about
Measure everything!
When it comes to your content marketing strategy, you’ve got your goals written out (my first part of six posts) so it’s watching those results
Finding your niche!
Niching for your content and marketing – the third of six pointers in my ‘content strategy’ map (see earlier posts for any missed). The
Knowing your audience for your content planning
In my earlier article, I said for any content plan you need to know a few key things, one of which is your audience. So how do you ‘know your
How to create your Marketing Goals
We are ideating here at External Marketing about what it means to start your own content plan, inspired by a conversation I’d had recently and so
Sales strategies for agency owners
How to approach ‘sales’ is different for different types and sizes of businesses but there are some common themes and thinking where I can