Listen! Part 5 of six on how to have an amazing content strategy. My last post/article was on measuring so this sensible next step is about taking a view from a wider perspective – your account management team, sales people, even influencers – what have they talked about or remembered that you wrote / posted 6 months ago or more? Those insights are crucial; in my view this ‘listen’ part could be more valuable than the measurements, but I know marketers we do love to measure – it proves ROI, but this is qualitative and this also shows that you value the people who are meeting people on behalf of your business.
Ask every single lead that comes to your business – how did you hear of us? Ask people you interview who mention they liked your website- what stood out?
And you can also take your qualitative research further and pose questions on your social channels in the form of polls or Q&As, or you could incorporate questions or feedback requests into a mailer, even incentivise responses with a good deed or prize.
I think this is a really good part of the six I’m going through and I hope it got you thinking. Do you listen to the whisperings or ask for feedback? Comment below or get in touch to chat more