Tag: marketing strategy
How to improve your new business efforts easily
A short while ago I hosted my second talk for the Agency Collective, a membership club for agency owners where we all support each other in
Listen!
Listen! Part 5 of six on how to have an amazing content strategy. My last post/article was on measuring so this sensible next step is about
Measure everything!
When it comes to your content marketing strategy, you’ve got your goals written out (my first part of six posts) so it’s watching those results
Finding your niche!
Niching for your content and marketing – the third of six pointers in my ‘content strategy’ map (see earlier posts for any missed). The
Knowing your audience for your content planning
In my earlier article, I said for any content plan you need to know a few key things, one of which is your audience. So how do you ‘know your
How to create your Marketing Goals
We are ideating here at External Marketing about what it means to start your own content plan, inspired by a conversation I’d had recently and so
The basics of story telling
Draw a picture with words and describe the story as if you’re talking to a friend. Storytelling is an art that requires creativity, imagination
How influencer marketing can make a difference to your business
Influencers are the latest buzz topic in the field of marketing and communications, and my latest ideation around that is ‘how does it translate
Getting communication right
In my first article I wrote about making the right decisions for your business, and then touched on how to communicate your message. There’s a
What is External Marketing
By definition, external marketing is the action of promoting your business to people outside your business, otherwise it’s internal marketing and