Tag: marketing consultant
How to make your agency famous
PR is a wild world. Firstly, what is PR? Traditionally its public or media relations, where clever people who write brilliant copy have great
Listen!
Listen! Part 5 of six on how to have an amazing content strategy. My last post/article was on measuring so this sensible next step is about
The basics of story telling
Draw a picture with words and describe the story as if you’re talking to a friend. Storytelling is an art that requires creativity, imagination
Why is a having a strong business brand important?
It represents who you are, it’s your shop window. It’s what people see as a first impression if they haven’t come across you before. Your icon,
Today’s marketing jargon explained
When I came up with my company name, I thought yeah it makes sense, it’s the abbreviation of external marketing – EXT MKTG – but it
How influencer marketing can make a difference to your business
Influencers are the latest buzz topic in the field of marketing and communications, and my latest ideation around that is ‘how does it translate
Getting communication right
In my first article I wrote about making the right decisions for your business, and then touched on how to communicate your message. There’s a
What is External Marketing
By definition, external marketing is the action of promoting your business to people outside your business, otherwise it’s internal marketing and
Making the right decisions
This article is written at the time of a global pandemic but ‘it’ will not be mentioned again. I also promise not to use the aggravating term