Tag: external marketing
Six months of GOALS
EXT MKTG turns three years old in June this year (2023) and to celebrate the milestone, of which I am so proud I’ve kept it going and
How to make your agency famous
PR is a wild world. Firstly, what is PR? Traditionally its public or media relations, where clever people who write brilliant copy have great
How to do your own marketing
As a business owner you are often tasked with big challenges and tough questions to answer, but in terms of not being happy about your level of
How to improve your new business efforts easily
A short while ago I hosted my second talk for the Agency Collective, a membership club for agency owners where we all support each other in
Listen!
Listen! Part 5 of six on how to have an amazing content strategy. My last post/article was on measuring so this sensible next step is about
Finding your niche!
Niching for your content and marketing – the third of six pointers in my ‘content strategy’ map (see earlier posts for any missed). The
Knowing your audience for your content planning
In my earlier article, I said for any content plan you need to know a few key things, one of which is your audience. So how do you ‘know your
How to create your Marketing Goals
We are ideating here at External Marketing about what it means to start your own content plan, inspired by a conversation I’d had recently and so
Sales strategies for agency owners
How to approach ‘sales’ is different for different types and sizes of businesses but there are some common themes and thinking where I can
The basics of story telling
Draw a picture with words and describe the story as if you’re talking to a friend. Storytelling is an art that requires creativity, imagination